The Downside of AdBlock for Content Creators AdBlock made it’s debut in 2002. It hid image ads based on user defined filters. From then on, it’s evolved into an extension for almost every browser. An estimated 236 million devices are currently running it. AdBlock has become an essential part of Read more…
On Twitch, streamers have a number of unique methods to promote their advertiser partners. In-Stream Mentions Like a podcast, influencers mention their advertiser partners during the course of their broadcast. Here’s a clip from a several-hour-long stream. This is the most powerful promotional method, supported by the other methods below. Read more…
Knowing about the FTC Guidelines for disclosure is important because it’s the law. Below are some high level points about disclosing a relationship with an advertiser. When is it required? Influencers having a connection with an advertiser that can affect an endorsement are required to disclose it. Connections include either Read more…