Carrol Lee on Bottlespark: Ignite
Last week on Bottlespark: Ignite, we featured Carrol Lee. Carrol is a self-proclaimed geek and a former account manager. Her specialty was in affiliate programs. She has also worked with the Performance Marketing Association. She was a part of their publisher recruitment council for four years. They were formed to support the affiliate industry and are actively engaged in both the influencer and advertising spaces (29:13.)
How important are affiliate programs?
Affiliate programs are performance-based and drive sales for a company. They put money in the pockets of influencer based on how well they push sales towards an affiliate link. Affiliate programs should account for 10% to 15% of a companies annual revenue (11:22.) However, these programs are important for influencers. They are a great way to get your foot in the door with a company. Sometimes it is hard to find the right contact person in a company. They usually provide contact information when accepted into an affiliate program.
How do affiliate programs help grow a future relationship?
These programs can help show your loyalty to a company. Some of the normal metrics used to evaluate influencers don’t transfer to Twitch. An affiliate program would track your progress and give you metrics. These metrics can help you grow a relationship with a company. These programs can help prove you are willing to do performance-based work (33:18.) Which can help prove you are serious about a brand.
Other topics we covered with Carrol Lee during the podcast include:
- What is an Alexa rating? (16:43)
- How to stand out with account managers (36:08)
- Fixed price vs. affiliate campaign (13:32)
- The relationship between influencers and advertisers (39:12)
Carrol’s also advises to just ask. The worst you can hear is no, which she explained how to handle (45:13.) Another thing is to make sure you have a social media presence. This can mean being active on multiple platforms or starting a website. Above all else, be genuine. It is important to be yourself when dealing with an advertiser.
You can watch the podcast here.